What is Proptech and where is it heading?

Photo by Bernard Hermant

What is Proptech?

Proptech, or property technology, is the application of innovative technology to the real estate industry. This can include anything from using drones to survey land for development to using blockchain to record and track property transactions. 

Proptech has the potential to make the real estate industry more efficient and cost-effective, and it is already starting to revolutionise how we buy, sell, and lease property.

History of Proptech

The history of proptech can be traced back to the early days of the internet. In the late 1990s, early proptech companies began developing websites that allowed people to buy and sell property online. One of the earliest proptech companies was Trulia, which was founded in 2006. Trulia was acquired by Zillow in 2014 for $2.5 billion. 

Since then, proptech has exploded in popularity.

Types of Proptech

There are a number of different types of Proptech: 

1. Property Search and Transaction 

This type of Proptech includes websites and apps that allow you to search for properties, as well as those that help you with the transaction process, such as secure payment platforms. 

2. Construction and Design 

This type of Proptech helps with the design and construction process, including building simulation software and tools that help with 3D printing. 

3. Facilities Management 

This type of Proptech helps with managing facilities, including sensors that detect when a space is being used and automatic thermostats.

How it's changing the real estate industry

Proptech is changing the real estate industry by making it easier for people to buy and sell property, as well as making it more efficient.

One Proptech innovation that has had a big impact on the real estate industry is online listing services. These services allow people to list their property for sale or rent online, which makes it easier for potential buyers or tenants to find what they are looking for.

Another Proptech innovation that has made a big impact is online payment systems. These systems allow people to pay for property transactions online, which speeds up the process and makes it easier for people who live far away from the property they are buying or selling.

Current Proptech Trends

As the real estate industry begins to adopt new technologies, Proptech is covering a wide range of innovations. 

Some of the most common Proptech applications include online listing services, mobile apps for finding apartments, tenant screening, property management, and 3D printing of building components. In recent years, there has been a surge in Proptech investment and innovation, as investors see opportunities to disrupt the real estate industry. 

There are many factors contributing to the growth of Proptech. One is the ubiquity of smartphones and other mobile devices, which has made it easier for people to access information about properties.

The future of Proptech:

Looking forward, Proptech is poised for even more growth. Here are a few areas where we can expect to see changes: 

1. The use of artificial intelligence and machine learning will become more widespread, helping agents and brokers better assess property values and predict trends. 

2. Blockchain will be used to manage transactions and create tamper-proof records of ownership. 

3. VR and AR will be used to give potential buyers a more realistic idea of what a property will look like, helping them make better decisions. 

4. Property data will be more widely used, making it easier for agents and brokers to make informed decisions.

5. The industry will become more transparent and accountable, thanks to the use of blockchain, artificial intelligence and machine learning.

6. Blockchain will help real estate agents and brokers manage the flow of property data, saving time, money and effort.

7. The industry will become more sustainable as it benefits from the emerging technologies mentioned above. 


In conclusion, Proptech is revolutionising the real estate industry. It is making it easier for people to find and buy property, as well as make improvements to their homes. There are many current Proptech trends, such as augmented reality and blockchain, that are changing the way people interact with real estate so the future of Proptech looks bright, and it is sure to revolutionise the industry even further.

ready To scale?