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How we increased sign-up rates by 306% using social media
How we increased sign-up rates by 306% using social media
Client
Facebook
Services
Paid Advertising
Project Timeline
2022
2022
Platforms
Kapow Meggings
Increase in sign ups
305% in email sign ups
Increase in ROI
21.3% increase in ROI
Project Overview
Project Overview
The project required a strategic plan prior to launch. We decided Facebook & Instagram were the most powerful platforms for increasing user sign-ups and overall ROI.
Project Execution
We worked alongside Kapow Meggings to build a social media campaign that increased email sign-ups for their Black Friday early bird sales. The goal was to increase email sign-ups by 20% by running a competition to receive 20% off their first purchase.
Project results
Kapows' campaign quickly yielded some impressive results. Between Nov 19–27, 2022, the results were the following:
- 21.3% increase in ROI
- 306% increase in email sign-ups
- 7% decrease in cost per conversion
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