How we increased sign-up rates by 306% using social media
The project required a strategic plan prior to launch. We decided Facebook & Instagram were the most powerful platforms for increasing user sign-ups and overall ROI.
We worked alongside Kapow Meggings to build a social media campaign that increased email sign-ups for their Black Friday early bird sales. The goal was to increase email sign-ups by 20% by running a competition to receive 20% off their first purchase.
Kapows' campaign quickly yielded some impressive results. Between Nov 19–27, 2022, the results were the following: